Amy Childs may have been at the centre of a media tempest following claims of closeness to love-split Darren Gough but, ever the professional, the reality TV star is focusing all her energy on building her brand.
Amy has been busy working on the launch her seventh clothing collection this week it looks like the flame-haired Essex girl is having the last laugh. With sales still strong, and two boutiques to her name, the TOWIE star has managed to make a real success of her foray into the fashion world.
Her SS14 range offers the sort of bright, summery and affordable dresses the 23-year-old has made her signature look.
New drop: Amy Childs, who found fame on TOWIE, has unveiled her latest Spring clothing collection (Madeline dress, £70)
'I've gone for a mixture of styles to suit every occasion; from florals for spring weddings and christenings to fitted, classic cuts for office and parties.
Mature style: Amy, 23, says she has created
sophisticated yet sexy dresses for all occasions: Marlene, £65, left,
and, right, Jade, £70
Flattering designs: Amy says she has paired neons with pastels to create a rock chic look (left, Kylie, £70)
I've paired pretty pastels and
neons with black for a more rock chic look, with a sexy yet
sophisticated halter necklines guaranteed to leave you looking
gorgeous.'
The collection will be stocked online on her official web store and in her two boutiques in Brentwood and Basildon, Essex. The Amy Childs Collection, is also available in boutiques all over the UK and Ireland as well as being stocked by national retail giants Lipsy and Next.
Since parting ways with the show that catapulted her to fame, Amy has landed a weekly presenting slot on This Morning, has starred on her own reality show ‘All About Amy’, on Channel 5 and most recently appeared on The Jump.
Hot pink: Amy has designed a dress for every occasion, from weddings to garden parties
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